Rain Revenue

What you just played with

A week of weather, simulated forward against a $420/day ad budget for a metro home-services company. The engine watches the forecast the way a dispatcher watches the radio: the moment storm probability crosses its threshold, budget slides out of steady-state campaigns and into emergency response — storm damage, leak repair, AC failure — and bids rise in the affected areas.

The two numbers to watch:

• Cost per lead falls during the surge. Demand spikes, your ads are already positioned, and the system leans in while competitors are still asleep.
• The gap against "set-and-forget." The ghost numbers show the same week on a static plan — same budget, same market, no reaction. The difference is the leads a Monday-meeting agency never books.

Why it wins

Weather-driven demand is the most predictable emergency in home services, and almost nobody's ad account reacts to it in real time. Budget changes usually wait for a human to notice. This engine notices at 2am.

What we'd wire up for you

• Live weather feed (National Weather Service / OpenWeather) scoped to your service ZIPs
• Meta + Google Ads budget automation — campaign budgets and bid adjustments moved by rule, with hard caps you set
• Pre-built surge campaigns — storm, freeze, heat-wave creative approved and waiting, so reaction time is minutes
• Guardrails and receipts — every automated move logged and reported in plain English; you always know what moved and why

Interactive prototype. The forecast and metrics on this page are simulated to demonstrate the mechanics. The production system runs on live weather and your real ad accounts.